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Tuesday, July 01, 2008

24 Ways to Get and Keep a Customer

"Here are ways many (web)sites have failed to serve their customers:

Only 37 percent offer multiple images views of products.
Only 33 percent offer customer reviews.
62 percent have difficult to read fonts.
Only 14 percent allow customers to change the font.
Only 43 percent offer free shipping.
Almost two-thirds do not offer in-stock information on the product page.
While just over half of online retailers have physical stores, only 10 percent offer in-store pickup.
58 percent do not offer shipping costs early in the checkout process. One third have checkout processes with more than 4 steps.
Only 58 percent correctly answer an e-mail question within 24 hours.
Around 80 percent don't seem to get that more ways to pay means more ways to buy. 20 percent offer pay-by-check, 10 percent offer Google Checkout, 20 percent accept PayPal and 18 percent offer Bill Me Later."

Read complete article written by Jason Lee Miller posted on July 1, 2008 at http://www.webpronews.com/topnews/2008/06/30/24-ways-to-get-a-customer-and-keep-a-customer#more.


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