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Monday, April 28, 2008

Donate Lesson Rather Than Product
Ziemke Glassblowing Studio donated a glassblowing lesson to The Point, independent radio station in Vermont, for their April Adventurequest Month. The Point ran a full page ad in Seven Days, a weekly entertainment VT newspaper, listing four adventures people could win. The glassblowing lesson from Ziemke Glassblowing Studio was the first one. In this case, donating a lesson (an experience rather than a product) generated some great publicity and will bring someone to the studio who will, most likely, buy product.
April 09-16, 2008, p. 18B, Seven Days

Small Shops See Smallness as Their Big Selling Point
"(Small retailers)' most important step may be that they are trying to make the most of their inherent advantages over larger companies. ... The ability of small stores to react quickly and directly to customers may be one of the most effective weapons they have ... Gregory Choron, for instance, the owner of Merry Go Round Toys, a small retailer in New Rochelle, NY, is relying on his ability to glean intelligence quickly about what customers want and then order product for delivery practically the next day. ...
'Stores are upping the ante with more personalized customer service' said Mandy Putnam, vice president of TNS Retail Forward, a retail market research firm. ... The owner of Larson's Toys and Games in Columbus, makes sure his staff ... (has) a list of recommendations they can offer bewildered shoppers buying for children of different ages.
Stephanie Gamble, co-owner of the House Downtown, a home decorating store in Baltimore and Havre de Grace, Md., ... is offering free gift wrapping for purchases over $50.
... Ms. Johns of Gecko's Corner ... is (e)mailing special promotions to the people (on her) ... extensive e-mail list with members of the 15 or so community groups, from the Chamber of Commerce to the local country club, that she belongs to. ... (She) ... held a midweek open house strictly for (her) email contacts. Almost 200 people attended - and sales skyrocketed. 'It was the best day we ever had,' she said."
December 15, 2007, Business, p. 1, New York Times

Grant for Fiber Collage and Honorable Mentions
"Judith Plotner received a NYS Council on the Arts Decentralization Individual Artist Grant from the Tri-County Arts Council. Her project is to create a stitched fiber collage contrasting the horrors of war with our idyllic life in the Adirondack Mountains. It will be displayed at the First Congregational United Church of Christ in Gloversville, NY in September.
Members Marilee Litwa (2006 and 2007 Buyer Days exhibitor), Elizabeth O'Brien and Tom O'Brien received honorable mentions for work submitted in LARAC's March show It's About Time: Glens Falls Centennial Juried Exhibit."
The Arts Letter, April 2008, p.6, Saratoga County Arts Council

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