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Thursday, April 24, 2008

Posted four new studio tours at http://www.adknccrafts.com/:
The Artist at Work Studio Tour sponsored by the Adirondack Artists Guild in Saranac Lake, The Plein Air Studio Tour sponsored by The Arts Council of the Northern Adirondacks and the Westport Chamber of Commerce, The Spring Studio Tour sponsored by the Adirondack Artisans Guild of Lowville and the Farm Tours sponsored by Adirondack Harvest, are now posted at http://www.adknccrafts.com/studiotours.php. 20 annual and monthly studio tours in the region are listed.

Sales per Location:
In late 2004, sales per square feet for craft retailers with an average of $111,190 in sales was $136 per foot. Advertising budget averaged $4,695 at 4% of their budget. The average in inventory was $39,583. The sales to stock average was 2.81. Profit as a percent of sales was 17%. How do these figures compare with yours?
The stats are from 182 craft retailers (NICHE subscribers) mostly from the Northeast and the Mid Atlantic States. (thanks, Bernard, for turning me on to this one and thanks to the American Craft Council for posting it). I still think that for retailers and artisans, the Canadian Gift and Tableware Association annual survey is one of the most informative ones especially to monitor product line trends from year to year.
FMI: http://www.americancraft.com/BMAC/buyer/PDFs/PF06/CraftRetailerSurvey.pdf
and http://www.adknccrafts.com/resourcesstatistics.php

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