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News For and About the Artisans and Retailers of the Adirondack North Country Region

Monday, June 23, 2008

New Art Fest in Morristown on St. Lawrence River
Mary Ann Evans, of Mare's Wares Pottery (3938 State Hwy 37, Morristown) and the Artisans of the River Valley are hosting an informal Art Fest with artisans from all over coming to share in the celebration of hand crafted goods on Tuesday, July 1.
On a Tuesday, you might ask .. what's that all about??? Well, it's Canada Day, to begin with .. and with Mare's incredible location right on the highway, all she has to do is just sit there, and people stop and buy .. and Canadians more often than not.
Mare's been in the location long enough to know that many St. Lawrence River year 'round and summer residents often take this week off for the July 4th holiday and are already running around looking for something to do. So ... here we are - your something to do!!
Mare has rented a 20' x 30' tent and hired a band to put beneath it; the Bedrock Cafe is catering with a great menu, including a couple of vegetarian choices; there'll be anywhere from 15 to 25 or so artisans set up all over the property selling their wares and having a ball doing it (folks are still signin' on for the day).
We have no idea what to expect, but flyers have been flying ... around Wellesley Island, down in Clayton and Alexandria Bay, in and around Morristown, Ogdensburg, Canton, Potsdam, and in Canada as well. If the weather cooperates, I think it's going to be an event to remember.

Nadia, if you're around the area, stop in!! Ciao for now,

Karan Marie Cross The Wild Inside P. O. Box 1488 Ogdensburg, NY 13669 315 842-2252
www.thewildinside.com
Fun & funky to upscale & traditional jewelry ..... don't be a plain chain, express yourself!

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Tuesday, May 13, 2008

Economic Downturn in Vegas Indicates Visitors More Likely To Vacation Closer to Home
"Executives (in Vegas) worry this recession could be different from the last two - in 1990-91 and 2001 - when consumer spending was propped up by easy credit. Now credit is drying up. And high gas and food prices, declining home values and rising unemployment are keeping many Americans closer to home." The Gazette, Montreal, Friday, May 9, 2008. Article by Clifford Kraus originally published in NY Times.


Associate Adirondacks to Your Product or Shop to Appeal to Broadest Audience
Businesses can change their keywords on their websites and in their advertising to appeal to the most visitors traveling to the Adirondack North Country. To maximize the appeal to the broadest audience, for businesses or communities located in or near the Adirondack region, it is important to include terms identifying their relationship to the Adirondacks as well as what is unique to the business or community.

As an example, the just released market study executed by Longwoods International for the Lake Placid/Essex County Visitor's Bureau indicates that potential visitors show more interest in the image the term Adirondacks conotates than the image of the Olympics that Lake Placid presents. As a result of the study, Lake Placid will most likely include descriptive terms about the Adirondacks in its marketing copy as well as the descriptive terms describing the community to appeal to the broadest audience. The 2,000 surveyed for the market research were from the Northeast.
Out of 50 possible motivators, the ones most likely to commit visitors to coming to the region were family atmosphere, exciting activities, worry-free visit, unique and sightseeing. Again, if your business or community uses these descriptive terms indicating those are found at your location, it will more likely appeal to the broadest audience. The complete Longwood Market Research 600 page pdf is posted at http://lakeplacidmedia.com/generalPDFs.cfm?category=longwoods. Public presentation, Lake Placid, May 8, report by Korths

New Artisans Group Forms Along the St. Lawrence River
The first Studio Tour for this new group from the Morristown/Ogdensburg area is scheduled for August 16 and 17, 2008 at 7 to 9 locations. Debra Monteith, painter, is the main driving force. Others being contacted or already involved are Mary Ann Evans, potter; June Ross, Ethel Slocum, painter; Melanie Connor, lampwork, jewelry; Wayne Brown, iron sculpture; Don Morley, duck decoys; Marty Snye, John Miller, miniature painted canoe paddles; Sally and Kyle Hartman, Ladies First Gallery of Art; Steve Chambers, Steve Kroeger, Slyvie Kring, Jack Taylor, Tim Tiernan, glass works; and John Morrow. FMI: contact Deb Monteith at 315.375.4869 or at
dmonteith@hotmail.com. Email from Karan Cross, The Wild Inside, 1.28.2008.

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