Congrats to the small biz full back page color cooperative ad in Adirondack Daily Enterprise

I've been impressed at the full back page ad that has been running now for at least 4 weeks in the Adirondack Daily Enterprise. Great product shots, brief but succinct descriptions and contact info for each of the following businesses.

And great tagline. "Looking for a gift? How about these Locally Made products?"

Included in the full back page ad is Well Dressed Food Company, Tupper Lake; Moody Tree Farm, Gabriels; Scotts Florist and Garden Center, Saranac Lake and Lake Placid; Leather Artisan, Childwold; Two Horse Trade Company, Saranac Lake; Adirondack Reflections/Taxidermy, Keene; deMilo Cosmetics, Chazy; The Bakery at Conroy Organic's, Point au Roche; Friend-Chips, Lake Placid; Hohmeyer's Lake Clear Lodge and Retreat, Lake Clear, and Mary Ballou Design, Lake Placid.

Was the initial contact among you done by email? Can other businesses duplicate your approach easily?