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Tuesday, April 11, 2006

The Guild Inc. is Ready for Growth

In January The Guild Inc., a Madison, Wisc.-based business that helps established, professional artists sell their work, announced it raised enough capital investments to expand both its Web site (www.guild.com) and its re-branded catalog, The Artful Home, with $7 million of private equity financing from San Francisco Equity Partners of Calif. and Dolphin Equity Partners LP of New York.
“The purpose of the funding is to help the business grow substantially with additional catalog circulation, and expanded Web presence and Web marketing,” said Mike Baum, president of The Guild Inc.
The Guild represents more than 1,200 artists across North America through its sourcebooks, Web site and catalog. Baum said that many Guild artists, including woodworkers, have found an increasing amount of their output is being sold through these resources. Expanding to a broader circulation will make it possible to reach out to more consumers. The www.Guild.com site features about 11,000 pieces from about 700 craft artists from all fields. Artists are juried onto the site in a review by top craft experts, in which 10-15 percent of applicants are accepted. Contact: The Guild Inc., 931 E. Main St., No. 9, Madison, WI 53703. Tel: 608-257-2590. Article in email newsletter from www.woodshopnews.com, 04.10.06


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