Getting Strong Advice in Small Doses

Susan Wagner, editor of Country Sampler's Country Business bimonthly trade magazine, explains that, for time-strapped business owners, using the social network Twitter to keep customers up-to-date with product and service news may be very effective.

"With Twitter, the whole concept is to provide short bits of info (140 characters) on your current thoughts and activities, links to interesting articles, quick tips and advice, highlights of new products or services, special sales, kudos to other members, and more. And since you are limited in your character count, each tweet generally focuses on a single idea, making it easy to scan and absorb. Retailers who like staying electronically connected with their customers but just can't keep up with a blog might benefit from Twitter. It only takes minutes to post and is easy to use:" www.twitter.com/CountryBizMag.

The Country Business magazine, www.country-business.com, and Country Business Extra e-newsletter, are excellent resources on evolving trends and business practices for any retailer and artisan, not only those who produce and/or sell country theme product lines. Country Sampler's Country Business July/August 2009, p. 12