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Thursday, May 04, 2006

Indian Lake Workshop on May 16 for Gift Shop Owners

The Marketing Toolkit for Gift Shop and Studio Owners in Rural Areas Workshop provides a summary of best marketing practices and an on-site critique to help attendees return to their own businesses with a fresh eye and new ideas. Many of the practices can be adopted with little or no financial expenditure. Attendees often discuss their own experiences during the workshop. More than one hundred and thirty businesses have attended fifteen Marketing Toolkit workshops throughout the Adirondack North Country region since May 2005.

Sign up for the next Marketing Toolkit workshop to be held in Indian Lake on May 16, from 8 am to 10:30 am at the Indian lake Restaurant, on Route 28. After discussion about the best marketing practices outlined in the thirty-seven page Marketing Toolkit report, the participants will critique two shops within walking distance and then briefly summarize which practices are of most interest.

The workshop, co-sponsored by Indian Lake ACTION and the Adirondack North Country Association (ANCA), is presented by Nadia Korths, Craft Marketing Coordinator with ANCA for more than ten years, and the presenter of the previous fifteen workshops. Businesses already registered for the workshop include Jeanne Puterko, A Portion of Thyself; Tim Pine, Pines Country Store; Jeanette Turner. Grandma's Things; Nicole Carbone, Hutch 'N Stuff and Brenda Valentine, Adirondack Camp Antiques and Collectibles.

The $24 registration fee includes a copy of the report and refreshments. The fee for couples and/or business partners is $34. Workshop space is limited to 10 businesses. To register by email, contact Nadia Korths,
korths@northnet.org, or contact Brenda Valentine, ACTION Tourism and Hospitality Committee Chairperson, at 518-648-5636.

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