The Evolution of Retail
JupiterResearch predicts online's influence on offline sales will soon outpace sales that take place online: "Driving this growth are the 85 percent of online shoppers who said they used the Internet to research their offline purchases in 2005." In fact, it anticipates nearly half of retail transactions will be influenced by the Internet by 2010.
A comScore study sponsored by Google revealed "25% of Web searchers bought an item directly related to their Web search. Among that group, 63% completed their buy offline in some manner, either in a retail store or over the phone; only 37% performed their entire transaction on the Web."
To read full article: http://www.clickz.com/experts/search/local_search/article.php/3601781
JupiterResearch predicts online's influence on offline sales will soon outpace sales that take place online: "Driving this growth are the 85 percent of online shoppers who said they used the Internet to research their offline purchases in 2005." In fact, it anticipates nearly half of retail transactions will be influenced by the Internet by 2010.
A comScore study sponsored by Google revealed "25% of Web searchers bought an item directly related to their Web search. Among that group, 63% completed their buy offline in some manner, either in a retail store or over the phone; only 37% performed their entire transaction on the Web."
To read full article: http://www.clickz.com/experts/search/local_search/article.php/3601781
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