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New - Online Posting of Exhibitors by Category for Buyer Days Gift Trade Show
Giftshop and studio owners are welcome to attend the Adirondack North Country Association's 23rd regional nature and rustic gift trade show Buyer Days on April 8 and 9 in Saratoga Springs at the City Center. Exhibitors with posted show specials and new product offerings are now sorted by category at www.AdkNCcrafts.com. The categories are books and music, consumables; bath and beauty, candles and specialty foods, furniture, home accessories, jewelry, lighting, prints and photos, stationery, and souvenir items. Shop and studio owners can preregister for the show at www.AdkNCcrafts.com to double their changes of winning in the ongoing product raffles. Hours are 12 to 6 on Wed. and 9 to 4 on Thursday. Enjoy accoustic music by Orchard Beat and Dan Berggren with Hungry Bear Publishing. Bring business ID.
Giftshop and Studio Owners Adapt to "Prudent Restraint"
How is the significant contribution of the summer resident and visitor to the Adirondack North Country economy impacted by the recession? How can North Country giftshop owners and craftspeople who are part of the third largest industry (retail) of the region, prepare for the continued "prudent restraint" of the 2009 customer? In the upcoming years, how will the decreasing availability of fossil fuels and natural resources impact people's ability to shop during their annual summer retreat to the mountains and lakes of the North Country? In every community north of the Mohawk River up to the Canadian border, owners of gift shops and studios have been taking action. The flat average in the sales tax numbers since 2004 for independent retailers indicates that a slower sales pace is not new.
But, as always, there are unexpected trends. Last summer there was significantly less drive-by traffic but the people who did stop often bought more. Nadia Korths, Craft Programs Coordinator for the Adirondack North Country Association for the last 13 years, has seen many changes as she prepares for this year's 23rd annual regional gift trade show Buyer Days (http://www.adknccrafts.com/). Shop and studio owners are welcome to post their own adaptations.
Some shops, open for 25 to 30 years, recently closed after a few years of trying to find new owners. Even more shops closed or reduced their hours this past winter. Many have reduced their inventory levels to free up more cash flow. More shops and studios held store wide sales this winter and spring. Most are ordering new product and raw materials at the last minute.
Many producers, familar to all who attend the region's many craft shows, are keeping their 2008 prices. Many are creating smaller and more functional pieces. Some are creating pieces from scraps or recycled materials. Some are inviting their regular customers via email to the craft shows they will be exhibiting at.
Shops and studios with no budget for purchasing are rearranging their existing inventory so their regular customers will discover "new" pieces. They are creating vignettes with consumables such as specialty foods, candles, and bath and beauty products. Their customers, living with less, will continue to welcome friends and family to meals, evenings by the fire and overnight. Smaller furniture pieces are being placed more prominently in the shop since the few customers who are building homes are downsizing.
Shops and studios with a strong sense of customer service and community have become social gathering places. Many now offer coffee and baked goods. Many hold regular events with print, radio and online invitations.
Customers respond to shopowners and producers who share their knowledge and passion. They also appreciate knowing that the object they are considering is made in a way that is healthy for them and/or the environment.
For those small business owners and staff who are not fluent in story telling, there are many visual tools to tell the story. Signage, branding labels, story cards, photos of the process, the raw materials or of the shop over time, printed pages from websites, blogs or other social networking sites and more.
Customers want to know who or what they are contributing towards, whether it be the local humane society or the local producer or about the environmental or health benefits, each time they buy.
To find out about more local stories directly from the producers in an informal and professional show setting, giftshop owners are welcome to attend Buyer Days (http://www.adknccrafts.com/) at the City Center in Saratoga Springs on Wednesday, April 8 and Thursday, April 9. Bring business ID.
The Adirondack North Country Association provides retailers and producers with resources, products and sales venues as part of their committment to economically viable communities and a rural quality of life. For more information, visit www.AdkNCcrafts.com.
Labels: lake gifts, mountain gifts, nature theme gift lines, North Country product, rustic gift lines
Another Positive Sign in the Economy
The largest increase (5%) in existing house sales from month to month in the USA since 1993 occurred in February. All Things Considered, Vermont Public Radio, March 23, 2008.Labels: existing house sales
Positive Signs in Economy
A report from the Commerce Department showed consumer spending rebounded 0.6 per cent in January, the largest increase since May (and that's the month after the holidays)! The index of national factory activity from the Institute for Supply Management increased from 35.6 in January to 35.8 in February. The Montreal Gazette, Business Section, p.2, Some data not as bad as thought, ReutersLabels: comsumer spending, economy, factory activity
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