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Friday, January 30, 2009

What's Appropriate in Recession-Era Marketing?

By Rebecca Lieb, ClickZ, Jan 30, 2009

"There's an elephant (the recession) in the room, in case you haven't noticed. Brands, products, and services that can position themselves as necessary and relevant, comfortable, environmentally friendly, wholesome, and nurturing have a real edge in this environment...

Over half of this country's leading retailers have already established a presence on Facebook, for example (and at considerably less expenditure than a Super Bowl spot). There's blogging, online video, and participatory chatter, all of it in the zero-cost budgetary realm."

Read the complete article at http://www.clickz.com/3632578.

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