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Wednesday, January 18, 2006

Most of region's visitors use web to research destination

86 percent of the visitors to the High Peaks region used the internet as their primary source for their vacation research, according to a 2005 conversion analysis done by the Lake Placid/Essex County Convention and Visitors Bureau. And 51% of the analysis respondents selected relaxing/dining/shopping as the activity category they were the most interested in.

27 % percent of holiday shopping was done online, up by 30% from last year. Bricks-and-mortar stores received 68 %, a 10% decrease from 2004 and catalog buying represented 5%. Summary results are from fifth annual Holiday eSpending Report by Goldman, Sachs and Co., Nielsen/Net Rating and Harris Interactive.

As Kim Rielly concludes in her article "A professional, well-designed Web site that promotes and differentiates a business' product can allow the small retailer to compete, and to survive the seasons in which walk-in traffic is slower. Sara Pratt, owner of Bath and Body Basics in the Alpine Mall in Lake Placid states that 70% of her sales come from her online shop. Sara offers online shoppers a percentage off online sales or free shipping.
Small Retailers Compete on the Web, Kim Rielly, communications director for the LP/Essex Visitors Bureau, Denton Publications, Jan., 14, 2006 , p.5


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