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Thursday, October 20, 2005

Comparison of Branding Standards and Potential Impacts

Montpelier, VT - For 130 years, Richmond-based Harrington's of Vermont has smoked and cured hams, bacon and turkey. On Wednesday, it learned that it could no longer use the phrase "Vermont smoked hams" in its advertising. "It's smoked here, it's cured here, it's packaged here, it's shipped from here, but it isn't grown here," RB Klinkenberg, the company's chief operating officer, said Wednesday. The Record, Sunday, October 9, 2005, p. 30.

In contrast, usage guidelines for the Made in the Adirondack North Country Logo are as follows: "The logo can be used only on products that have been fashioned from materials that originate in the above counties, and/or have been made by imported materials, but have at least 50% of their retail value added through production in the 14 county region. The logo can be used by retailers who have 50% or more of their product lines fulfilling either and/or a combination of the above two requirements." http://www.adknccrafts.com/Products.htm

Some News For and About Studios and Retailers of the Region

Congratulations To:

Wayne Rabideau, Adirondack Specialty Foods, for purchasing Sheri Amsel's innovative school fund raiser business. Schools who contract with Adirondack Speciality Foods help students pay for their trips by selling locally made product.

Congratulations To:

The retailers of Sacket's Harbor for group promotions acknowledging the community's historical base and great restaurants. Sacket's Harbor shops stay open throughout the winter! It is rare for small communities along the St. Lawrence to sustain such a level of business during the winter. Nadia Korths looks forward to working with the retailers who are planning on participating in the Nov. lst, 8-10am Marketing Toolkit workshop to be held at the George and Ida Mae Gift Shop, 208 W. Main St. Contact the Watertown SBDC to register, 315.782.9262 or Sarah O'Connell, soconnell@sunyjefferson.edu or Ann Durant, adurant@sunyjefferson.edu.

Congratulations To:

Ralph Prata, sculptural carvings in concrete since 1978, Bloomingdale, NY whose "Dog Faze," measuring 16x14x4 inches is on the cover of The Crafts Report, October 2006: For more on his work, see October's "Profile in Success," starting on page 32. www.ralphprata.com, www.craftsreport.com. 30,000 subscribers across the nation receive this trade magazine.

Congratulations To:

The candlemaker Nadia Korths spoke with at the last Farmer's Market in Lake Placid this season. Their sales have gone up 20% from last year. And to the maple syrup producer who said they were not going to take on more wholesale accounts because they wished to be keep their already established accounts well supplied.

New Shop Opening

Unique Woodworks http://www.uniquewoodworks.net/coming_soon.htm is opening a new shop in Cleveland, on the north shore of Oneida Lake for Thanksgiving Day weekend. They are looking for product of all types. The north shore is a beautiful shoreline in the process of being discovered. Nadia wishes Kevin and Jeannie Ridgeway the best of luck.

Congratulations To:

Nadia Korths, Craft Marketing Program Coordinator/ANCA, for receiving recognition for the usefulness of the Marketing Toolkit in the Summer 2005 issue of Niche.

"Help for Rural Retailers
Small-town retailers can often use big-time help when it comes to good marketing and business practices, and the Adirondack North Country Association in Saranac Lake, NY, knows just how to help. The association presented nine free workshops in May and June to help rural retailers learn from the expertise of successful businesses. During the "Marketing Toolkit for (Gift Shop and Studio Owners) in Rural Areas," attendees looked at results from a survey of the successful business practices of regional retailers, then compared them to a national survey of Canadian retailers. Topics included window displays, employees, special events, advertising and customer service. After the discussion, retailers went on a shop and studio tour to critique local businesses. The model can be duplicated across the country, says Nadia Korths, craft marketing coordinator. ... For information, log on to www.adknccrafts.com."

And the photo of the smiling Amejo Amyot of Beekman Street Artists and Leah McCloskey, of www.whatleahlikes.com next to the blurb was great. They hosted one of the nine workshops on their porch on Beekman Street in Saratoga Springs, NY. That's the block to go shopping the arts.


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