Buyer Day Exhibitors Easily Create Their Own Publicity

One of the tools which artisans rarely use as a means to generate publicity is the use of the press release. Since increased visibility creates a stronger likelihood of sales, ANCA is creating a press release for each Buyer Day exhibitor to use as well as providing the media's email, fax and direct mail info.

It is hoped that as small businesses experience the rewards of increased visibility, that the media will be receptive to featuring more stories from and about the region's makers and sellers of product. It is estimated that a surprisingly high percentage of the local economy is based on these sales.

Exhibitors who have already signed up as exhibitors for ANCA's gift tradeshow, Buyer Days, March 31 and April l, at the City Center in Saratoga Springs, will be able to introduce themselves, and the show, to their local media, within a few days.

N. Korths, show coordinator, is creating a press release template that, with just a few keystrokes, will be ready for each exhibitor to submit to their own regional media list. The media list is sorted into four geographical based lists to make it as easy as possible for craftspeople to distribute the press release to the most appropriate contacts by email, fax or direct mail.